Cookie Policy
Last updated: October 2025This page explains which cookies we use, why we use them, how long they are retained, and how you can manage your preferences.
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function correctly and provide usage insights.
2. Why we use cookies
- Necessary cookies: support navigation, security, and core forms.
- Analytical cookies: help us understand behavior and improve site performance.
- Marketing cookies: improve ad relevance and personalization.
3. Cookies we place
| Name | Type | Purpose | Retention |
|---|---|---|---|
| cookie_consent | Necessary | Stores your cookie preference settings | 12 months |
| _ga | Analytical | Google Analytics cookie for visitor, session, and campaign measurement | 14 months |
| _gat | Analytical | Google Analytics rate-limiting cookie | 1 minute |
| _gid | Analytical | Google Analytics cookie for page-level usage tracking | 1 day |
| marketing_consent | Marketing | Stores your marketing-cookie consent status | 12 months |
| _fbp | Marketing | Facebook Pixel cookie used for advertising measurement | 90 days |
| _fbc | Marketing | Facebook click identifier for ad attribution | 90 days |
| ads_consent | Marketing | Google Ads consent indicator for personalization | 12 months |
4. Third-party cookies
We use third-party services such as Google Analytics and Meta. These providers may set their own cookies after consent is granted.
5. Consent choices
On your first visit, a consent banner lets you choose one of these options:
- Accept All: enables necessary, analytics, and marketing cookies.
- Save Preferences: applies your selected analytics and marketing settings.
- Close: keeps only necessary cookies active.
6. Managing or deleting cookies
You can update your preferences anytime using the footer cookie link or by removing cookies in browser settings. More guidance is available through independent cookie-help resources.
7. Transfers outside the EEA
Some analytics or marketing providers may process data outside the EEA. Where that occurs, we rely on safeguards such as Standard Contractual Clauses.
8. Policy changes
We may revise this policy. The current version is always published on this page. Material updates will be communicated when appropriate.
9. Contact
Questions about cookies or consent? Email us at contact@ProWave.agency.